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This is a MBA Project Report on Marketing Plan and Product Analysis at Bharat Pumps and Compressors Limited(BPCL) and was submitted in fulfillment of the requirement for M.B.A. Degree Programme. The whole report is divide into 12 chapters starting with introduction to the company. Marketing plan is a systematic anticipation and analysis of future coupled with the methodology for adapting such changes.
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This project is based on BPCL’s Market Plan & Product Analysis to ascertain the marketing plans of the BPCL the primary data is collected from all executive officers of all departments through direct interview method and the secondary data was collected through annual report, magazines, personal manual, charts and tables.
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